Video, Ad, and Website Testing
The resources, effort, time, and personnel required to develop a good instructional, entertainment, or promotional video are enormous.
Using advanced biometric technology, we obtain detailed information about each second of a video and determine where viewers direct their attention and how they react.
The result is a revised editing of an existing video, guidance for final shooting or re-shooting of a video, or choice between multiple comparison videos.
Noesis Analysis analyzes fixed images such as advertising posters or logos. An advertising image or a company logo can be analyzed to determine, in detail, where attention is directed and how a viewer reacts. This analysis can be invaluable in choosing the right ad or making adjustments to images to maximize customer appeal.
When applied to a website, this analysis identifies where customers look and how they respond. The website can be refined to ensure customers aren't frustrated when looking for a product or link. Customer's time spent on the website can be a positive and memorable experience that promotes return visits and strengthens both customer loyalty and your reputation.
Do people see our video the way we intended?
Do people get the message of our advertisement?
Which scene in our video generates the greatest excitement?
Are the viewers of our video excited to buy our product?
Is time spent on our website because customers like us or are confused by our site?